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Copywriter's Handbook

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Marque : GENERIC
Vendu par HEAVENBOOKS.MA

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you w...

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Description produit
Marque
GENERIC
Titre principal
Copywriter's Handbook
Editeur
Holt Paperbacks
Type de produit
Paperback
Présentation du livre
Paperback
Release date
4/7/2020 12:00:00 AM
Langue d'origine
English
ISBN
1250238013
Dimensions
5.45 x 1.25 x 8.25 inches
Nombre de pages de livre
496 pages
Langue - Librairie
English
Résumé
The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Read more
Auteur(s)
Robert W. Bly
Date de parution
4/7/2020 12:00:00 AM