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Purple Cow: Transform Your Business by Being Remarkable

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Marque : GENERIC
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You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - a...

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Description produit
Marque
GENERIC
Titre principal
Purple Cow: Transform Your Business by Being Remarkable
Editeur
Penguin
Type de produit
Paperback
Présentation du livre
Paperback
Release date
1/27/2005 12:00:00 AM
Langue d'origine
English
ISBN
3566250643
Dimensions
5.04 x 0.39 x 7.76 inches
Nombre de pages de livre
160 pages
Langue - Librairie
English
Résumé
You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin''s business classic This is Marketing. Read more
Auteur(s)
Seth Godin
Date de parution
1/27/2005 12:00:00 AM