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Scientific Advertising: 21 advertising, headline and copywriting techniques

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Understand and use the concepts of successful advertisingWhether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest.In this powerful book he explains the process to get (and measure) results from your advertising.Claude Hopkins wrote 'Scientific Advertisi...

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Description produit
Marque
GENERIC
Titre principal
Scientific Advertising: 21 advertising, headline and copywriting techniques
Editeur
CreateSpace Independent Publishing Platform
Type de produit
Paperback
Présentation du livre
Paperback
Release date
8/30/2015 12:00:00 AM
Langue d'origine
English
ISBN
1517038073
Dimensions
5.5 x 0.29 x 8.5 inches
Nombre de pages de livre
126 pages
Langue - Librairie
English
Résumé
Understand and use the concepts of successful advertisingWhether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest.In this powerful book he explains the process to get (and measure) results from your advertising.Claude Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write adverts which sell with certainty.Hopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way.A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how you can make it happen.This edition also includes examples of adverts produced by Claude Hopkins through his career.Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. David OgilvyWithin this book Hopkins shows a variety of tested techniques which he had used through his successful career in advertising, including: How advertising laws are established - What the professionals in advertising already know and how we can use this knowledge to develop better ads.Just salesmanship - What is advertising and how is it best used?Offer service - The best ways to offer service to increase sales.Mail order advertising - What it teaches us and how we can apply it to our own adverts.Headlines -A lot of headlines get a poor response in email marketing, websites and adverts. Learn how to increase your response rate.Psychology - Use Hopkins experience to direct people to buy and use your product.Being specific - Are you being specific enough in your advertising? Hopkins shows that by using specific facts you c
Auteur(s)
Claude C Hopkins
Date de parution
8/30/2015 12:00:00 AM