The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of Ameri - Marjane Mall - Image 1
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of Ameri

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlim...

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Description produit
Marque
GENERIC
Titre principal
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Editeur
Wiley
Type de produit
Paperback
Présentation du livre
Paperback
Release date
12/11/2006 12:00:00 AM
Langue d'origine
English
ISBN
470051248
Dimensions
7.3 x 0.75 x 9.1 inches
Nombre de pages de livre
368 pages
Langue - Librairie
English
Résumé
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Read more
Auteur(s)
Joseph Sugarman
Date de parution
12/11/2006 12:00:00 AM