The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition - Marjane Mall - Image 1
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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition

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The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commerci...

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Description produit
Marque
GENERIC
Titre principal
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Editeur
Holt Paperbacks
Type de produit
Paperback
Présentation du livre
Paperback
Release date
4/4/2006 12:00:00 AM
Langue d'origine
English
ISBN
805078045
Dimensions
5.5 x 0.8 x 8.28 inches
Nombre de pages de livre
432 pages
Langue - Librairie
English
Résumé
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed are:• eight headlines that work―and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy Read more
Auteur(s)
Robert W. Bly
Date de parution
4/4/2006 12:00:00 AM