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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

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Marque : GENERIC
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Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does you...

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Description produit

Marque
GENERIC
Titre
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Éditeur
Identity Publications
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
5/20/2016 12:00:00 AM
Langue d'origine
English
ISBN
1126793167
Nombre de pages
274 pages
Langue
English
Résumé
Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn… • How to incorporate a unique selling proposition into your branding • The best methods for selling products to customers as a small business • How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the Wor
Auteur
Gregory Diehl, Kyle Gray
Date de parution
5/20/2016 12:00:00 AM