Competing in the Age of AI : Strategy and Leadership - Marco Iansiti & Karim R. Lakhani - Marjane Mall - Image 1
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Competing in the Age of AI : Strategy and Leadership - Marco Iansiti & Karim R. Lakhani

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Marque : GENERIC
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Plongez au cœur de la transformation numérique avec cet ouvrage essentiel de Marco Iansiti et Karim R. Lakhani, publié par Harvard Business Review Press. À travers une analyse approfondie, les auteurs expliquent comment l'intelligence artificielle redéfinit les modèles opérationnels des entreprises modernes, permettant de lever les contraintes trad...

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Description produit

Marque
GENERIC
Titre
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
Éditeur
Harvard Business Review Press
Type de produit
Paperback
Présentation du livre
Paperback
Date de sortie
1/7/2020 12:00:00 AM
Langue d'origine
English
ISBN
1444916432
Nombre de pages
288 pages
Langue
English
Résumé
"a provocative new book" -- The New York TimesAI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, an*lytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:Present a framework for rethinking business and operating modelS*Xplain how "collisions" between AI-driven/digital and traditional/an*log firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating modelS*Xplain the opportunities and risks created by digital firmsDescribe the new challenges and responsibilities for the leaders of both digital and traditional firmsPacked with examples--including many from the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI. Read more
Auteur
Marco Iansiti, Karim R. Lakhani
Date de parution
1/7/2020 12:00:00 AM