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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

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"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is cre...

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Description produit
Marque
GENERIC
Titre principal
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Editeur
Product Talk LLC
Type de produit
Paperback
Présentation du livre
Paperback
Release date
4/14/2021 12:00:00 AM
Langue d'origine
English
ISBN
1736633309
Dimensions
6 x 0.61 x 9 inches
Nombre de pages de livre
244 pages
Langue - Librairie
English
Résumé
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.If you want to discover products that customers love-that also deliver business results-this book is for you.About the AuthorTeresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy. What People Are Saying“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” - Phil Terry, Founder, Collaborative Gain; co-author, Customers Included“Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful.” - Jocelyn Mangan, CEO, HimForHer“It’s no secret that regularly engaging with customers h
Auteur(s)
Teresa Torres
Date de parution
4/14/2021 12:00:00 AM