Faster. Messier. Tougher.: Crisis Communication Strategies in an Era of Populism, AI, and Distrust - Marjane Mall - Image 1
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Faster. Messier. Tougher.: Crisis Communication Strategies in an Era of Populism, AI, and Distrust

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Livraison entre le Jeudi 16 juillet 2026 et le Vendredi 17 juillet 2026

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Marque : GENERIC
Vendu par HEAVENBOOKS.MA

The crisis playbook you learned is obsolete. Worse—it's dangerous.What worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate leaders need an entirely new approach to protecting their organizations.Bradley Akubuiro served as Bo...

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Description produit

Marque
GENERIC
Titre principal
Faster. Messier. Tougher.: Crisis Communication Strategies in an Era of Populism, AI, and Distrust
Editeur
Entrepreneur Books
Type de produit
paperback
Présentation du livre
paperback
Release date
4/7/2026 12:00:00 AM
Langue d'origine
English
ISBN
5743641501
Dimensions
6 x 1.1 x 9 inches
Nombre de pages de livre
280 pages
Langue - Librairie
English
Résumé
The crisis playbook you learned is obsolete. Worse—it's dangerous.What worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate leaders need an entirely new approach to protecting their organizations.Bradley Akubuiro served as Boeing’s chief spokesperson during the 737 MAX crisis and has counseled companies facing everything from DEI backlash to viral boycotts. His counterintuitive insight: authenticity beats perfection and sometimes it’s better to double down than to back off.This book reveals the frameworks that separate companies that survive from those that don't. You'll learn to identify the handful of stakeholders whose opinions actually matter, build trust that protects you when disaster strikes, leverage AI without losing authenticity, and design organizations where communications drives strategy rather than supporting it.For CEOs, communications leaders, and anyone responsible for organizational reputation, this is your field guide to thriving in an era where corporate communications and crisis communications have become the same thing. The world has become faster, messier, and tougher. This book shows you how to master it. Read more
Auteur(s)
Bradley Akubuiro
Date de parution
4/7/2026 12:00:00 AM