Hachette Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, m...