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How Google Works

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Marque : GENERIC
Vendu par KECHBOOK

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How...

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Description produit

Marque
GENERIC
Titre principal
How Google Works
Editeur
Grand Central Publishing
Type de produit
paperback
Présentation du livre
paperback
Release date
3/21/2017 12:00:00 AM
Langue d'origine
English
ISBN
1455582328
Dimensions
6 x 0.88 x 9 inches
Nombre de pages de livre
320 pages
Langue - Librairie
English
Résumé
In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that. Read more
Auteur(s)
Eric Schmidt, Jonathan Rosenberg
Date de parution
3/21/2017 12:00:00 AM