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McDonald's: Behind The Arches

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Marque : GENERIC
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Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success. The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonal...

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Description produit

Marque
GENERIC
Titre
McDonald's: Behind The Arches
Éditeur
Bantam
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
7/1/1995 12:00:00 AM
Langue d'origine
English
ISBN
553347594
Dimensions
5.98 x 1.06 x 8.98 inches
Nombre de pages
512 pages
Langue
English
Résumé
Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success. The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success. Read more
Auteur
John F. Love
Date de parution
7/1/1995 12:00:00 AM