Misbehaving: The Making of Behavioral Economics - Marjane Mall - Image 1
220
00DH
300.00 DH
-27%

Misbehaving: The Making of Behavioral Economics

Livraison

Détails
Frais de livraison à partir de :
Livraison entre le Mardi 9 juin 2026 et le Mercredi 10 juin 2026

À propos de cet article :

Marque : GENERIC
Vendu par HEAVENBOOKS.MA

Winner of the Nobel Prize in Economics Get ready to change the way you think about economics.Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an ...

1

Mode de paiement

Paiement par carte bancaire
Carte marocaines
Paiement à la livraison
Paiement en espèce à la livraison
Politique de retours
Note de politique de retour
Description produit
Marque
GENERIC
Titre principal
Misbehaving: The Making of Behavioral Economics
Editeur
W. W. Norton & Company
Type de produit
Paperback
Présentation du livre
Paperback
Release date
6/14/2016 12:00:00 AM
Langue d'origine
English
ISBN
4003830091
Dimensions
5.5 x 1 x 8.3 inches
Nombre de pages de livre
432 pages
Langue - Librairie
English
Résumé
Winner of the Nobel Prize in Economics Get ready to change the way you think about economics.Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.Shortlisted for the Financial Times & McKinsey Business Book of the Year Award Read more
Auteur(s)
Richard H. Thaler
Date de parution
6/14/2016 12:00:00 AM