Never Lose a Customer Again : Turn Any Sale into Lifelong Loyalty in 100 Days - Joey Coleman - Marjane Mall - Image 1
220
00DH
300.00 DH
-27%

Never Lose a Customer Again : Turn Any Sale into Lifelong Loyalty in 100 Days - Joey Coleman

Livraison

Détails
Frais de livraison à partir de :
Livraison entre le Lundi 22 juin 2026 et le Mardi 23 juin 2026

À propos de cet article :

Marque : GENERIC
Vendu par HEAVENBOOKS.MA

Découvrez "Never Lose a Customer Again" de Joey Coleman, un ouvrage de référence pour transformer vos acheteurs ponctuels en clients fidèles à vie. À travers une méthodologie structurée, l'auteur explore les huit phases émotionnelles que traverse un client durant les 100 premiers jours suivant un achat, période cruciale où le doute peut s'installer...

1

Mode de paiement

Paiement par carte bancaire
Carte marocaines
Paiement à la livraison
Paiement en espèce à la livraison
Politique de retours
Note de politique de retour
Description produit
Marque
GENERIC
Titre principal
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
Editeur
Portfolio
Type de produit
Paperback
Présentation du livre
Paperback
Release date
4/3/2018 12:00:00 AM
Langue d'origine
English
ISBN
735220034
Dimensions
6.1 x 0.98 x 9.29 inches
Nombre de pages de livre
368 pages
Langue - Librairie
English
Résumé
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship.Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puz
Auteur(s)
Joey Coleman
Date de parution
4/3/2018 12:00:00 AM