Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Marjane Mall - Image 1
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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospec...

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Description produit
Marque
GENERIC
Titre principal
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Editeur
McGraw Hill
Type de produit
Paperback
Présentation du livre
Paperback
Release date
6/11/1998 12:00:00 AM
Langue d'origine
English
ISBN
809229773
Dimensions
8.5 x 0.4 x 8.7 inches
Nombre de pages de livre
160 pages
Langue - Librairie
English
Résumé
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block." Read more
Auteur(s)
Edward W. Werz, Sally Germain
Date de parution
6/11/1998 12:00:00 AM