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Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Marque : GENERIC
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't...

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Description produit

Marque
GENERIC
Titre principal
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Editeur
Harper
Type de produit
paperback
Présentation du livre
paperback
Release date
1 Jun. 2009
Langue d'origine
English
ISBN
62796410
Dimensions
13 x 2.54 x 19.71 cm
Nombre de pages de livre
353 pages
Langue - Librairie
English
Résumé
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, which will change your understanding of human behaviour. And, by recognizing these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives, from drinking coffee to losing weight, from buying a car to choosing a romantic partner. Read more
Auteur(s)
Dan Ariely
Date de parution
1 Jun. 2009