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Sell with a Story

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Livraison entre le Samedi 6 juin 2026 et le Lundi 8 juin 2026

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Marque : GENERIC
Vendu par HEAVENBOOKS.MA

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.A well-crafted story can pack the emotional punch to turn routine presentations i...

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Description produit
Marque
GENERIC
Titre principal
Sell with a Story
Editeur
AMACOM
Type de produit
Paperback
Présentation du livre
Paperback
Release date
8/10/2022 12:00:00 AM
Langue d'origine
English
ISBN
1400242363
Dimensions
6 x 0.95 x 9 inches
Nombre de pages de livre
304 pages
Langue - Librairie
English
Résumé
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.Smith identifies the ingredients of the most effective sales stories and reveals how to:Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell!If you want to become a better communicator and transform your sales results, Sell with a Story is for you. Read more
Auteur(s)
Paul Smith
Date de parution
8/10/2022 12:00:00 AM