The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm - Marjane Mall - Image 1
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The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of...

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Description produit
Marque
GENERIC
Titre principal
The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Editeur
Profile Books
Type de produit
Paperback
Présentation du livre
Paperback
Release date
3/17/2016 12:00:00 AM
Langue d'origine
English
ISBN
1781256144
Dimensions
5.08 x 0.75 x 7.8 inches
Nombre de pages de livre
320 pages
Langue - Librairie
English
Résumé
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. Read more
Auteur(s)
Tom Kelley
Date de parution
3/17/2016 12:00:00 AM