The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love - Marjane Mall - Image 1
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The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

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Marque : GENERIC
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Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses. The Pricing Roadmap teaches you how to design pricing models that both your customers and your...

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Description produit

Marque
GENERIC
Titre
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Éditeur
Houndstooth Press
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
4/25/2023 12:00:00 AM
Langue d'origine
English
ISBN
1544536305
Nombre de pages
296 pages
Langue
English
Résumé
Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses. The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to: Create packaging that makes your chief of sales high-five your chief of productPick pricing metrics that drive demand and expansionTap into every part of your customers' budgetValidate new pricing before launch and migrate old customersWritten in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you're a startup, prerevenue venture, or an established market leader. Read more
Auteur
Ulrik Lehrskov-Schmidt
Date de parution
4/25/2023 12:00:00 AM