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The Tipping Point: How Little Things Can Make a Big Difference

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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can ...

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Description produit
Marque
GENERIC
Titre principal
The Tipping Point: How Little Things Can Make a Big Difference
Editeur
Little, Brown and Company
Type de produit
paperback
Présentation du livre
paperback
Release date
11/1/2006 12:00:00 AM
Langue d'origine
English
ISBN
759574731
Nombre de pages de livre
273 pages
Langue - Librairie
English
Résumé
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis Read more
Auteur(s)
Malcolm Gladwell
Date de parution
11/1/2006 12:00:00 AM