This Is Marketing : You Can't Be Seen Until You Learn to See - Seth Godin - Marjane Mall - Image 1
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This Is Marketing : You Can't Be Seen Until You Learn to See - Seth Godin

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Découvrez l'approche révolutionnaire du marketing avec cet ouvrage incontournable de Seth Godin. Dans ce livre de 288 pages, l'auteur explique comment créer un travail dont vous pouvez être fier en privilégiant l'empathie, la connexion et la résolution des problèmes de vos clients plutôt que les publicités intrusives. Que vous soyez entrepreneur ou...

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Description produit

Marque
GENERIC
Titre principal
This Is Marketing: You Can't Be Seen Until You Learn to See
Editeur
Portfolio
Type de produit
Paperback
Présentation du livre
Paperback
Release date
11/13/2018 12:00:00 AM
Langue d'origine
English
ISBN
525540830
Dimensions
5.27 x 1.05 x 7.3 inches
Nombre de pages de livre
288 pages
Langue - Librairie
English
Résumé
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way. Read more
Auteur(s)
Seth Godin
Date de parution
11/13/2018 12:00:00 AM