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UX Research: Practical Techniques for Designing Better Products

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Marque : GENERIC
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this q...

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Description produit

Marque
GENERIC
Titre principal
UX Research: Practical Techniques for Designing Better Products
Editeur
O'Reilly Media
Type de produit
paperback
Présentation du livre
paperback
Release date
12/20/2016 12:00:00 AM
Langue d'origine
English
ISBN
7350891660
Dimensions
5.9 x 0.6 x 8.9 inches
Nombre de pages de livre
256 pages
Langue - Librairie
English
Résumé
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.Learn what it takes to ask good research questionsKnow when to use quantitative and qualitative research methodsExplore the logistics and details of coordinating a research sessionUse softer skills to make research seem natural to participantsLearn tools and approaches to uncover meaning in your raw dataCommunicate your findings with a framework and structure Read more
Auteur(s)
Brad Nunnally, David Farkas
Date de parution
12/20/2016 12:00:00 AM