W. W. Norton & Company Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work - Marjane Mall - Image 1
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W. W. Norton & Company Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work

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Facebook, PayPal, Alibaba, Uber―these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.Platform ...

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Description produit

Marque
GENERIC
Titre principal
W. W. Norton & Company Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Editeur
WW Norton & Co
Type de produit
paperback
Présentation du livre
paperback
Release date
10 أكتوبر 2017
Langue d'origine
الإنجليزية
ISBN
393354350
Dimensions
13.97 x 2.54 x 21.08 cm
Langue - Librairie
الإنجليزية
Résumé
Facebook, PayPal, Alibaba, Uber―these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed. اقرأ المزيد
Auteur(s)
Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
Date de parution
10 أكتوبر 2017