You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulf - Marjane Mall - Image 1
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You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulf

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Marque : GENERIC
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Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize ― YOU ARE THE BRAND.It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to ma...

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Description produit

Marque
GENERIC
Titre
You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
Éditeur
Morgan James Publishing
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
7/13/2021 12:00:00 AM
Langue d'origine
English
ISBN
1631953478
Nombre de pages
224 pages
Langue
English
Résumé
Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize ― YOU ARE THE BRAND.It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived.Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders ― as well as his own personal brand. In this practical and inspiring book, you will learn:How to identify and showcase your unique expertiseHow to gain clarity on your message, market, and business modelWhy the most effective marketing strategy is to simply tell the truthHow-To-Preneur vs. Ideapreneur ― Which one are you?The three kinds of personal stories that ensure you stand out in your marketThe simple “9-Box Grid” that shows you how to price your products and servicesHow to
Auteur
Mike Kim, Todd Herman
Date de parution
7/13/2021 12:00:00 AM