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Blue Ocean Strategy, Expanded Edition - W. Chan Kim & Renée Mauborgne

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Découvrez l'ouvrage de référence en stratégie d'entreprise avec cette édition augmentée de « Blue Ocean Strategy ». Les auteurs W. Chan Kim et Renée Mauborgne proposent une approche novatrice pour sortir de la concurrence frontale et créer des espaces de marché inexploités, appelés « océans bleus ». Ce livre de 320 pages, publié par Harvard Busines...

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Description produit

Marque
GENERIC
Titre principal
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Editeur
Harvard Business Review Press
Type de produit
Paperback
Présentation du livre
Paperback
Release date
1/20/2015 12:00:00 AM
Langue d'origine
English
ISBN
1625274491
Dimensions
6.3 x 1.3 x 9.2 inches
Nombre de pages de livre
320 pages
Langue - Librairie
English
Résumé
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.To l
Auteur(s)
W. Chan Kim, Renée Mauborgne
Date de parution
1/20/2015 12:00:00 AM