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Day Trading Attention - Gary Vaynerchuk (Livre Broché)

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Marque : GENERIC
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Découvrez "Day Trading Attention", le septième ouvrage de l'entrepreneur et auteur à succès Gary Vaynerchuk. Dans ce livre de 272 pages, l'auteur propose une analyse stratégique pour comprendre et maîtriser les nouvelles dynamiques des réseaux sociaux, en se concentrant sur le concept de la "TikTokification" des plateformes. Ce guide pratique aide ...

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Description produit

Marque
GENERIC
Titre
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Éditeur
Harper Business
Type de produit
Paperback
Présentation du livre
Paperback
Date de sortie
5/21/2024 12:00:00 AM
Langue d'origine
English
ISBN
63317591
Nombre de pages
272 pages
Langue
English
Résumé
New York Times and USA Today Bestseller“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:Understand attention—what it is, where it is, where it’s underpriced, and how to leverage itProduce relevant, strategic content Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment Read more
Auteur
Gary Vaynerchuk
Date de parution
5/21/2024 12:00:00 AM