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Drive: The Surprising Truth About What Motivates Us

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Marque : GENERIC
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The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others. In this provocative and persuas...

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Description produit

Marque
GENERIC
Titre
Drive: The Surprising Truth About What Motivates Us
Éditeur
Riverhead Books
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
4/5/2011 12:00:00 AM
Langue d'origine
English
ISBN
1101524383
Nombre de pages
257 pages
Langue
English
Résumé
The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others. In this provocative and persuasive new book, Pink asserts that the secret to high performance and satisfaction at work, at school, and at home is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose—and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live. Read more
Auteur
Daniel H. Pink
Date de parution
4/5/2011 12:00:00 AM