Influence, New and Expanded : The Essential Guide to the Psychology of Influence and Persuasion - Robert B. Cialdini - Marjane Mall - Image 1
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Influence, New and Expanded : The Essential Guide to the Psychology of Influence and Persuasion - Robert B. Cialdini

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Découvrez l'ouvrage de référence en psychologie sociale avec "Influence, New and Expanded" de Robert B. Cialdini. Ce best-seller international, vendu à plus de 5 millions d'exemplaires, explore les mécanismes psychologiques qui poussent les gens à dire "oui" et comment appliquer ces principes de manière éthique dans votre vie quotidienne et profess...

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Description produit

Marque
GENERIC
Titre
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
Éditeur
Harper Business
Type de produit
Paperback
Présentation du livre
Paperback
Date de sortie
5/4/2021 12:00:00 AM
Langue d'origine
English
ISBN
62937650
Nombre de pages
592 pages
Langue
English
Résumé
The foundational and wildly popular go-to resource for the science of influence and persuasion―a renowned international bestseller, with over 5 million copies sold―now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini―New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion―explains the psychology of why people say yes and how to apply these insights on human behavior ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial aspect of behavioral science surprisingly easy to understand. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science in your own decision-making.You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader―and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles of social psychology, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini’s Principles of Persuasion:ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research―including a three-year field study on what leads people to change―Influence, New and Expanded EPB is a comprehensive guide to using these principles to move others in your direction. Read more
Auteur
Robert B. Cialdini PhD
Date de parution
5/4/2021 12:00:00 AM