Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams - Marjane Mall - Image 1
180
00DH
360.00 DH
-50%

Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

Livraison

Détails
Frais de livraison à partir de :
Livraison entre le Samedi 25 juillet 2026 et le Lundi 27 juillet 2026

À propos de cet article :

Marque : GENERIC
Vendu par HEAVENBOOKS.MA

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insig...

1

Mode de paiement

Paiement par carte bancaire
Carte marocaines
Paiement à la livraison
Paiement en espèce à la livraison
Politique de retours
Note de politique de retour

Description produit

Marque
GENERIC
Titre
Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams
Éditeur
O'Reilly Media
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
2/9/2021 12:00:00 AM
Langue d'origine
English
ISBN
1492076635
Dimensions
7.25 x 0.75 x 9 inches
Nombre de pages
436 pages
Langue
English
Résumé
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic v i o l e n c e Read more
Auteur
James Kalbach
Date de parution
2/9/2021 12:00:00 AM