Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it - Marjane Mall - Image 1
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Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

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Livraison entre le Vendredi 12 juin 2026 et le Samedi 13 juin 2026

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Marque : GENERIC
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You know your product is awesome—but does anybody else?In a crowded market, even the best products struggle to get noticed—not because they’re not great, but because your customers don’t get them. The problem isn’t the product—it’s the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April D...

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Description produit
Marque
GENERIC
Titre principal
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Editeur
Ambient Press
Type de produit
Paperback
Présentation du livre
Paperback
Release date
1/27/2026 12:00:00 AM
Langue d'origine
English
ISBN
1999023056
Dimensions
5.5 x 0.5 x 8.5 inches
Nombre de pages de livre
198 pages
Langue - Librairie
English
Résumé
You know your product is awesome—but does anybody else?In a crowded market, even the best products struggle to get noticed—not because they’re not great, but because your customers don’t get them. The problem isn’t the product—it’s the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.You'll learn how toassemble the right team to tackle positioning,use a simple yet powerful five-step positioning process,ensure your positioning is highly differentiated from your competitors,identify your best-fit customers,test your positioning using a structured sales narrative,avoid common positioning mistakes that muddy your message.Whether you’re an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford’s insights will help you find your awesome, so that your customers can too. Read more
Auteur(s)
April Dunford
Date de parution
1/27/2026 12:00:00 AM