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Onward: How Starbucks Fought for Its Life without Losing Its Soul

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Marque : GENERIC
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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarka...

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Description produit

Marque
GENERIC
Titre
Onward: How Starbucks Fought for Its Life without Losing Its Soul
Éditeur
Rodale Books
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
3/27/2012 12:00:00 AM
Langue d'origine
English
ISBN
1609613821
Dimensions
5.46 x 0.83 x 8.35 inches
Nombre de pages
368 pages
Langue
English
Résumé
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past. Read more
Auteur
Howard Schultz, Joanne Gordon
Date de parution
3/27/2012 12:00:00 AM