Scientific Advertising: Original Classic Edition - Marjane Mall - Image 1
220
00DH
300.00 DH
-27%

Scientific Advertising: Original Classic Edition

Livraison

Détails
Frais de livraison à partir de :
Livraison entre le Vendredi 26 juin 2026 et le Samedi 27 juin 2026

À propos de cet article :

Marque : GENERIC
Vendu par KECHBOOK

The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the...

1

Mode de paiement

Paiement par carte bancaire
Carte marocaines
Paiement à la livraison
Paiement en espèce à la livraison
Politique de retours
Note de politique de retour

Description produit

Marque
GENERIC
Titre principal
Scientific Advertising: Original Classic Edition
Editeur
Sound Wisdom
Type de produit
paperback
Présentation du livre
paperback
Release date
4/18/2022 12:00:00 AM
Langue d'origine
English
ISBN
1640954252
Dimensions
5 x 0.29 x 8 inches
Nombre de pages de livre
128 pages
Langue - Librairie
English
Résumé
The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your adsIncentivize people to buy without using sensationalism or empty rhetoricStrategically incorporate visual design elements into adsHarness the power of coupon advertising, product sampling, and direct-mail marketingRun test campaigns to make smarter decisions about your advertising dollarsKnown as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers. Read more
Auteur(s)
Claude Hopkins
Date de parution
4/18/2022 12:00:00 AM