Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word - Marjane Mall - Image 1
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

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Marque : GENERIC
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When you depend on users to perform specific actions―like buying tickets, playing a game, or riding public transit―well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI te...

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Description produit

Marque
GENERIC
Titre
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Éditeur
O'Reilly Media
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
7/23/2019 12:00:00 AM
Langue d'origine
English
ISBN
1492049395
Dimensions
5.9 x 0.4 x 9 inches
Nombre de pages
192 pages
Langue
English
Résumé
When you depend on users to perform specific actions―like buying tickets, playing a game, or riding public transit―well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear Read more
Auteur
Torrey Podmajersky
Date de parution
7/23/2019 12:00:00 AM