Switch: How to Change Things When Change Is Hard - Marjane Mall - Image 1
205
00DH
410.00 DH
-50%

Switch: How to Change Things When Change Is Hard

Livraison

Détails
Frais de livraison à partir de :
Livraison entre le Mercredi 9 septembre 2026 et le Jeudi 10 septembre 2026

À propos de cet article :

Marque : GENERIC
Vendu par HEAVENBOOKS.MA

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind ...

1

Mode de paiement

Paiement par carte bancaire
Carte marocaines
Paiement à la livraison
Paiement en espèce à la livraison
Politique de retours
Note de politique de retour

Description produit

Marque
GENERIC
Titre
Switch: How to Change Things When Change Is Hard
Éditeur
Crown Currency
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
2/16/2010 12:00:00 AM
Langue d'origine
English
ISBN
385528752
Nombre de pages
320 pages
Langue
English
Résumé
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Read more
Auteur
Chip Heath, Dan Heath
Date de parution
2/16/2010 12:00:00 AM