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The 22 Immutable Laws of Branding

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Marque : GENERIC
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signatu...

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Description produit
Marque
GENERIC
Titre principal
The 22 Immutable Laws of Branding
Editeur
Harper Business
Type de produit
Paperback
Présentation du livre
Paperback
Release date
9/1/2002 12:00:00 AM
Langue d'origine
English
ISBN
60007737
Dimensions
7.38 x 0.68 x 9.25 inches
Nombre de pages de livre
272 pages
Langue - Librairie
English
Résumé
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. Read more
Auteur(s)
Al Ries, Laura Ries
Date de parution
9/1/2002 12:00:00 AM