The Business Book : Big Ideas Simply Explained - Édition DK - Marjane Mall - Image 1
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The Business Book : Big Ideas Simply Explained - Édition DK

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Marque : GENERIC
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Plongez au cœur du monde des affaires avec cet ouvrage de référence de la collection « Big Ideas » des éditions DK. Ce livre de 352 pages, au format broché, décrypte les concepts clés du management et de la stratégie d'entreprise grâce à des explications accessibles, des infographies claires et des schémas étape par étape. Idéal pour les débutants ...

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Description produit
Marque
GENERIC
Titre principal
The Business Book: Big Ideas Simply Explained
Editeur
DK
Type de produit
Paperback
Présentation du livre
Paperback
Release date
11/20/2018 12:00:00 AM
Langue d'origine
English
ISBN
1465475885
Dimensions
7.68 x 0.83 x 9.17 inches
Nombre de pages de livre
352 pages
Langue - Librairie
English
Résumé
How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.This fascinating new edition features:More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flowSimple explanations, bold infographics, and step-by-step diagrams that untangle knotty concepts, and witty illustrationsKey quotes from prominent figures from business history – from Andrew Carnegie to Warren BuffetEight pages of brand-new content, including entries on bond markets, the Minsky Moment, the “gig” economy, black swans, and AIThe perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.The Big Ideas seriesWith more than 13 million copies sold across 130 countries and in 39 languages, DK’s award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book, and The Maths Book. Read more
Auteur(s)
DK
Date de parution
11/20/2018 12:00:00 AM