The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - Marjane Mall - Image 1
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone wil...

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Description produit
Marque
GENERIC
Titre principal
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Editeur
CreateSpace Independent Publishing Platform
Type de produit
Paperback
Présentation du livre
Paperback
Release date
9/10/2013 12:00:00 AM
Langue d'origine
English
ISBN
1492180742
Dimensions
5.5 x 0.31 x 8.5 inches
Nombre de pages de livre
136 pages
Langue - Librairie
English
Résumé
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. Read more
Auteur(s)
Rob Fitzpatrick
Date de parution
9/10/2013 12:00:00 AM