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The Science of Brand Associations: Win Minds, Win Markets

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Livraison entre le Jeudi 10 septembre 2026 et le Vendredi 11 septembre 2026

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Marque : GENERIC
Vendu par KECHBOOK

The most overlooked concept in marketing is also the most powerful.What if everything you thought you knew about brand-building was missing the most essential ingredient?The Science of Brand Associations: Win Minds, Win Markets is the first comprehensive, science-backed, and evidence-based guide to the one concept that silently drives every success...

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Description produit

Marque
GENERIC
Titre
The Science of Brand Associations: Win Minds, Win Markets
Éditeur
Independently published
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
8/18/2025 12:00:00 AM
Langue d'origine
English
ISBN
6806508618
Nombre de pages
114 pages
Langue
English
Résumé
The most overlooked concept in marketing is also the most powerful.What if everything you thought you knew about brand-building was missing the most essential ingredient?The Science of Brand Associations: Win Minds, Win Markets is the first comprehensive, science-backed, and evidence-based guide to the one concept that silently drives every successful brand—the network of meanings, experiences, and feelings living in your customer’s memory and mind.Brand association networks are your brand’s hidden operating system. They shape perception, trigger recall, drive preference, and ultimately, determine purchase. They allow your brand to grow faster than the competition, acquire more customers, command a higher price premium, and weather recessions better.Grounded in Science. Validated by Research. Built for Results.Drawing on cutting-edge research in neuroscience, cognitive psychology, and evidence-based marketing, Ulli Appelbaum—an award-winning brand strategist with 30+ years of global experience—translates decades of academic insights into clear, practical strategies. You’ll get the exact frameworks, diagnostic tools, and hands-on exercises used to build some of the world’s most successful brands—no fluff, no fads.You’ll Learn How To:Understand how brands are formed, stored, and retrieved in the brainBuild the right mix of associations to grow brand salienceApply 9 science-backed strategies to shape memorable brand association networksLeverage brand codes and distinctive assets like never beforeUse scorecards to assess and strengthen your current brand strategyAvoid the 16 common reasons brands failOvercome negative associations and refresh outdated brand perceptionsTailor your approach based on brand size and competitive contextFor Marketers Who Want to Win Minds and MarketsWhether you’re launching a startup, revitalizing a legacy brand, or refining your marketing strategy, this book gives you a proven roadmap to create brands that people remember, choose, and buy.If
Auteur
Ulli Appelbaum
Date de parution
8/18/2025 12:00:00 AM