To Sell Is Human : La vérité surprenante sur l'art de convaincre - Daniel H. Pink - Marjane Mall - Image 1
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To Sell Is Human : La vérité surprenante sur l'art de convaincre - Daniel H. Pink

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Découvrez "To Sell Is Human", l'ouvrage best-seller de Daniel H. Pink qui redéfinit l'art de la persuasion. Dans ce livre de 272 pages, l'auteur démontre que, que nous soyons entrepreneurs, parents ou employés, nous passons tous une grande partie de notre temps à essayer de convaincre les autres. En s'appuyant sur des recherches en sciences sociale...

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Description produit

Marque
GENERIC
Titre
To Sell Is Human: The Surprising Truth About Moving Others
Éditeur
Riverhead Books
Type de produit
Paperback
Présentation du livre
Paperback
Date de sortie
12/3/2013 12:00:00 AM
Langue d'origine
English
ISBN
1594631905
Nombre de pages
272 pages
Langue
English
Résumé
#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home. Read more
Auteur
Daniel H. Pink
Date de parution
12/3/2013 12:00:00 AM