Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral

“Engrossing and suspenseful." —The New York Times “Expertly pulls readers in.” —The Guardian “Smith sharply chronicles the revolutionary moment.” — Financial TimesThe origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed, whose delirious pursuit ...