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Tribes: We Need You to Lead Us - Seth Godin

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Découvrez "Tribes: We Need You to Lead Us", l'ouvrage visionnaire de Seth Godin qui redéfinit les fondements du leadership moderne. Dans ce livre de 160 pages au format poche (paperback), l'auteur explique comment transformer une audience dispersée en une communauté loyale et engagée, en s'appuyant sur les opportunités offertes par le numérique. À ...

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Description produit
Marque
GENERIC
Titre principal
Tribes: We Need You to Lead Us
Editeur
Portfolio
Type de produit
Paperback
Présentation du livre
Paperback
Release date
10/16/2008 12:00:00 AM
Langue d'origine
English
ISBN
1591842336
Dimensions
5.2 x 0.7 x 7.28 inches
Nombre de pages de livre
160 pages
Langue - Librairie
English
Résumé
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think. Read more
Auteur(s)
Seth Godin
Date de parution
10/16/2008 12:00:00 AM