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We Are All Weird: The Rise of Tribes and the End of Normal

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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying...

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Description produit

Marque
GENERIC
Titre principal
We Are All Weird: The Rise of Tribes and the End of Normal
Editeur
Penguin
Type de produit
paperback
Présentation du livre
paperback
Release date
24 سبتمبر 2015
Langue d'origine
الإنجليزية
ISBN
241209013
Dimensions
13 x 1 x 18 cm
Langue - Librairie
الإنجليزية
Résumé
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen اقرأ المزيد
Auteur(s)
Seth Godin
Date de parution
24 سبتمبر 2015