How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Eloquence for Excellence) - Marjane Mall - Image 1
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How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Eloquence for Excellence)

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Marque : GENERIC
Vendu par KECHBOOK

Most communication books recycle persuasion platitudes from the 1980s.This one reveals speaking strategies that actually change minds, backed by cutting-edge neuroscience and 70+ peer-reviewed psychology studies.My name is Peter Daniel Andrei. I coach C-suite leaders on high-stakes communication and consult on billion-dollar projects for some of th...

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Description produit

Marque
GENERIC
Titre
How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Eloquence for Excellence)
Éditeur
Independently published
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
5/29/2020 12:00:00 AM
Langue d'origine
English
ISBN
8649598501
Nombre de pages
363 pages
Langue
English
Résumé
Most communication books recycle persuasion platitudes from the 1980s.This one reveals speaking strategies that actually change minds, backed by cutting-edge neuroscience and 70+ peer-reviewed psychology studies.My name is Peter Daniel Andrei. I coach C-suite leaders on high-stakes communication and consult on billion-dollar projects for some of the world's largest organizations. I used to be an anxious, ineffective speaker.I spent a long time watching my ideas get dismissed and my words fall flat.Everything changed when I discovered what the highest performers do differently: They speak how the human brain evolved to process information.As a result, they influence with ease and convert communication from obstacle into opportunity.This book shows you how they do it.Inside, you'll master the E.F.F.E.C.T.I.V.E. system – a reliable, repeatable communication framework that works like clockwork, not guesswork. You’ll learn how to:Seem confident, competent, and credible in 15 secondsApply a "framing formula" proven to make listeners' brainwaves sync to yoursClean up your speech – no fillers, no stumbles, no mistakes… even without a scriptSwap body language that repels for body language that compelsDefuse objections and win negotiations before they escalateSimplify, clarify, and amplify your ideas – so they cut through and get rememberedShape your organization's narrative and culture with power, not forceThese strategies give you an unfair advantage – whether you're delivering speeches, leading teams, selling ideas, pitching investors, negotiating decisions, marketing products, or building a movement.In How Highly Effective People Speak – updated & expanded with 100+ new diagrams and revised insights – the art of communication meets the science of psychology.Master both, and you don't just compete – you win. Read more
Auteur
Peter Andrei
Date de parution
5/29/2020 12:00:00 AM