Play Bigger : Comment les pirates, rêveurs et innovateurs créent et dominent les marchés - Livre broché - Marjane Mall - Image 1
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Play Bigger : Comment les pirates, rêveurs et innovateurs créent et dominent les marchés - Livre broché

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Découvrez "Play Bigger", l'ouvrage de référence qui révolutionne la stratégie d'entreprise en introduisant le concept de "category design". À travers une analyse approfondie des succès de géants comme Amazon, Salesforce ou Uber, les auteurs Al Ramadan, Dave Peterson, Christopher Lochhead et Kevin Maney démontrent que la clé du succès ne réside pas ...

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Description produit

Marque
GENERIC
Titre
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – A Silicon Valley Guide to Category Design for Building Legendary Companies
Éditeur
Harper Business
Type de produit
Paperback
Présentation du livre
Paperback
Date de sortie
6/14/2016 12:00:00 AM
Langue d'origine
English
ISBN
62407619
Nombre de pages
272 pages
Langue
English
Résumé
The founders of a respected Silicon Valley advisory firm reveal a groundbreaking business strategy called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game―defining a new market category, developing it, and achieving market domination over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data an*lysis and interviews to understand the inner workings of “category kings”―the legendary startups and companies such as Amazon, Salesforce, Uber, and IKEA―that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying this framework, companies can unlock explosive business growth, create new demand where none existed, and condition customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.This playbook for entrepreneurs, founders, and executives reveals:A New Business Strategy: Learn the discipline of category design, a proven framework for building a legendary business that creates and dominates its own market.The Category King Playbook: Discover why companies that create new categories―the “category kings”―capture over 76% of their market’s value, and how you can become one.Different is Greater than Better: Understand the critical mistake most companies ma
Auteur
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Date de parution
6/14/2016 12:00:00 AM