Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - Marjane Mall - Image 1
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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Marque : GENERIC
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Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. "It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly The success of Starbucks Coffee Company is...

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Description produit

Marque
GENERIC
Titre
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Éditeur
Hachette Books
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
1/13/1999 12:00:00 AM
Langue d'origine
English
ISBN
786883561
Nombre de pages
368 pages
Langue
English
Résumé
Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. "It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly The success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune). Read more
Auteur
Howard Schultz
Date de parution
1/13/1999 12:00:00 AM