Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough - Marjane Mall - Image 1
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Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

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Livraison entre le Mercredi 9 septembre 2026 et le Jeudi 10 septembre 2026

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Marque : GENERIC
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NEW YORK TIMES BESTSELLER • The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?“Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.”—Melissa Urban, Whole30 CEO and author of The ...

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Description produit

Marque
GENERIC
Titre
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
Éditeur
Rodale Books
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
9/26/2023 12:00:00 AM
Langue d'origine
English
ISBN
593236629
Nombre de pages
304 pages
Langue
English
Résumé
NEW YORK TIMES BESTSELLER • The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?“Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.”—Melissa Urban, Whole30 CEO and author of The Book of BoundariesHave you ever found yourself wondering “Why do I want more than I have?” Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find.But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:• Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory• Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks• Reignite your exploration gene for a more exciting and ful
Auteur
Michael Easter
Date de parution
9/26/2023 12:00:00 AM