The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money - Marjane Mall - Image 1
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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

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Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections-...

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Description produit

Marque
GENERIC
Titre
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Éditeur
Harvard Business Review Press
Type de produit
paperback
Présentation du livre
paperback
Date de sortie
10 ديسمبر 2019
Langue d'origine
الإنجليزية
ISBN
1633697975
Langue
الإنجليزية
Résumé
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe P i n e and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, P i n e and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy. اقرأ المزيد
Auteur
B. Joseph Pine II, James H. Gilmore
Date de parution
10 ديسمبر 2019