The Thank You Economy - Gary Vaynerchuk (Livre Broché) - Marjane Mall - Image 1
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The Thank You Economy - Gary Vaynerchuk (Livre Broché)

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Marque : GENERIC
Vendu par HEAVENBOOKS.MA

Plongez au cœur de la révolution numérique avec « The Thank You Economy » de Gary Vaynerchuk. Dans cet ouvrage de 240 pages publié par Harper Business, l'auteur explique comment les réseaux sociaux ont redéfini la relation entre les marques et les consommateurs. Il démontre que, dans une ère où la voix du client est devenue prépondérante, le succès...

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Description produit

Marque
GENERIC
Titre principal
The Thank You Economy
Editeur
Harper Business
Type de produit
Paperback
Présentation du livre
Paperback
Release date
3/8/2011 12:00:00 AM
Langue d'origine
English
ISBN
61914185
Dimensions
5.5 x 0.89 x 8.25 inches
Nombre de pages de livre
240 pages
Langue - Librairie
English
Résumé
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture
Auteur(s)
Gary Vaynerchuk
Date de parution
3/8/2011 12:00:00 AM